The approach to the 15 second advertisement has been that of a stop motion. The stop motion has been rather successful and effective. This is conveyed through the smooth transition of each scene to allow a neat and effective clip. The advertisement was produced in relation to the brand “iron curtain” and the phrase “lunchtime is iron curtain time”. With this as the foundation, the idea of a kitchen environment complimented by a steam punk theme was placed in mind. Kitchen Things on Marion Street was kind enough to allow photos of their exemplary kitchens to be taken for this stop motion. A comparison of such a common modern day kitchen and a steam punk kitchen was established in the advertisement. The use of a voice over, somewhat targeting the male innuendo was effective, as it provokes the mind and challenges the male audiences to understand the message and thus articulates the purpose of the advertisement. The background music also compliments the voicing, as the poignant start combined with the scenes of a modern kitchen to the optimistic and inspirational music together with scenes of a steam punk kitchen conveys the idea that people especially men needs to change their normal boring kitchen to that of a steam punk kitchen. All in all the elements in this advertisement, the stop motion, music and voice over effectively correspond with each other to produce an articulate and persuasive advertisement with a sense of humour.
Group members.
Mishayla Retimana
Zewei (Jack) Li
Stephen Hill
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