DSDN 101
Mishayla Retimana. Design visualisation. DSDN 101
Tuesday, 19 June 2012
Final Storyboard for the clip
The general concept is that the new way of seeing is seen through someone else's point of view, and combines technology with everyday actions. The solution and end product of this is a head piece that assists the vision of the wearer and makes a screen like scene in front of the viewer. The clip will start off with someone walking through a door, to the outside world, from here the view will be walking down the road, a common everyday action. Then focus on the large buildings around the person, and a notification will pop up on screen, revealing some construction information about the building working in a bit more of the industrial design aspect. the person will then continue further down the street to discover a bike and a car-park garage door in which more information is revealed, a photo taken and also a gps image to show them where they are, as this product is multi functional. the clip then finishes on a car zooming past and fading into the distance, the fading revealing the words "A new way of seeing".
Timeline for the clip
i knew because i had a lot of ideas i wanted to fit into the small time frame i would need to have some sort of structure and order to make everything fit.
Along the bottom is some final notes on deciding/laying out how the clip will be constructed and presented.
Along the bottom is some final notes on deciding/laying out how the clip will be constructed and presented.
concepts for layout of the title "a new way of seeing"
I knew i wanted the final frame to be the words "a new way of seeing" to leave a lasting message. this was just working with ideas on the final note in my blog, maybe a creative layout?
Monday, 18 June 2012
Final stop motion "A new way of seeing"
Overall Im happy with the end result, I stupidly though it could be 50sec long and so had to remove some ideas to make it all fit! but overall Im just glad its finally finished, and my idea has come across successfully.
credit to http://theglasscanoe.com who gave me permission to use their music "first ideas" as a backtrack.
Unfortunately it lost some quality when uploaded, and lags for 1 second at the beginning so i added an extra second to prevent that :)
References-
2012 https://maps.google.co.nz/
2012 http://www.sohowellington.co.nz/
used an image from both of their websites, and edited them.
My final stop motion can be found on youtube here
http://youtu.be/y3VELqE3HPk
Design standpoint.
My chosen field in design is Industrial design, and so this
was my main focus for my clip. I was inspired by the idea of product design,
and how technology is growing and becoming such a huge part of our everyday
life that it will come to the point where it becomes a part of us. Much like
Google’s “project glass” which focuses on the idea that technology should be
there to work for you, and assist and enhance our everyday activities. I found
this project inspiring and futuristic, and very possible to be accomplished and
accepted into modern day society. To take full advantage of the evolution of
technology combining technology and design into our lives seamlessly is the
future. Project glass was developed by google [x] and works towards developing
an augmented reality head mounted display, which will alert you when someone is
trying to contact you, assist you if you need directions and even warn you of
emergency situations when possible. I like to think of project glass as a
lesser way of combining the internet into your vision. Using the video attached
as a precedent for my vision in the clip. To make my clip more focussed on industrial design instead of the
social benefits like google [x]’s version I will focus on the knowledge it
could provide for us, by simply looking at a building or an object, information
about that particular object is easily accessible. The idea that technology is the future is relevant here, and is what i hope to achieve in the future towards industrial design, and is portrayed well in my clip.
Project Glass.
References
Monday, 4 June 2012
Friday, 1 June 2012
Wednesday, 30 May 2012
sources
images used in advertisement from http://ths.gardenweb.com/forums/load/kitchbath/msg0713594613431.html
and http://greatgrandmotherskitchen.blogspot.co.nz/2011/10/steampunk-kitchen.html
2012.
and http://greatgrandmotherskitchen.blogspot.co.nz/2011/10/steampunk-kitchen.html
2012.
Advertisement for Iron curtain
The approach to the 15 second advertisement has been that of a stop motion. The stop motion has been rather successful and effective. This is conveyed through the smooth transition of each scene to allow a neat and effective clip. The advertisement was produced in relation to the brand “iron curtain” and the phrase “lunchtime is iron curtain time”. With this as the foundation, the idea of a kitchen environment complimented by a steam punk theme was placed in mind. Kitchen Things on Marion Street was kind enough to allow photos of their exemplary kitchens to be taken for this stop motion. A comparison of such a common modern day kitchen and a steam punk kitchen was established in the advertisement. The use of a voice over, somewhat targeting the male innuendo was effective, as it provokes the mind and challenges the male audiences to understand the message and thus articulates the purpose of the advertisement. The background music also compliments the voicing, as the poignant start combined with the scenes of a modern kitchen to the optimistic and inspirational music together with scenes of a steam punk kitchen conveys the idea that people especially men needs to change their normal boring kitchen to that of a steam punk kitchen. All in all the elements in this advertisement, the stop motion, music and voice over effectively correspond with each other to produce an articulate and persuasive advertisement with a sense of humour.
Group members.
Mishayla Retimana
Zewei (Jack) Li
Stephen Hill
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